Web development and design changes and evolves from year to year. Businesses, web developers, and user experience designers must do their best to keep up to stay relevant and ensure the best possible experience for all site visitors. Presently, the world of web design is taking a step away from traditional models in favour of cleaner, more minimalistic looks with an emphasis on user engagement and experience.
If you’re looking to update your business’s web design to the latest industry standards, a great place to start is by utilizing a great UX design team. A great design means a great user experience, a necessity towards increasing sales and engagement overall.
Here are the top 5 design trends of 2017 so far:
1. Bold Typography
Designers are now making a habit out of utilizing bigger and bolder fonts to serve as the main visual on web pages. We see brighter colours, textures, and simplistic easy-to-read fonts that blend seamlessly into the overall design. Designers are even mixing vertical and horizontal typography to make a statement, as well as overlaying text over images for a new focus.
2. Minimalistic Web Design
Users are now demanding more visually explanatory, simplistic, and sleek designs through which they can easily navigate. Designers are opting to use ‘cards’ to conceal the clutter with plenty of text. Cards are clickable images or graphics that reveal hidden text. Cards are an excellent option for designers and business owners looking to keep their websites minimal and clean.
3. Cinemagraphs and Authentic Images
Overused and generalized stock photos are no longer acceptable in web design. Consumers are much more likely to engage when the images on your website are realistic, candid, and relatable. Additionally, cinemagraphs - gifs that show short video clips on a continuous loop - have become a popular feature in visual design.
4. Geometric Shapes and Patterns
Designers are employing unusual geometric shapes and patterns in the design layout and in typography to bring a bright and fun aspect to their websites. Shapes and patterns provide high contrast and are an even better alternative to traditional web design.
5. Conversational UI
Conversational user interfaces are relatively new but are slowly becoming a focus for designers as online chat applications like Whatsapp and WeChat are growing in popularity every year. Business owners and web designers are now trying to hone this feature into their web design to better the overall user experience.
Having a great website design is the first step towards gaining customer trust and validation. The user design experience is the overall impression you are choosing to give to your audience. If you need help in narrowing this down to fit your business, be sure to find an experienced User Experience and Design team to execute this vision for you.
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