How to Create a Successful Email Marketing Campaign

By Michelle Russell
20 Oct '17

The worlds of eCommerce and social media are growing more and more every single day, but consumers always flooded with information and ads, become more sophisticated. This competition for the clients' attention, of course, puts your email campaign at risk to get lost in translation, or worse, not even opened.

It is now more important than ever to prioritize having a successful and targeted email marketing campaign for your eCommerce website. To help ensure that your campaign stands out from the rest, we have laid out five necessary components to achieve campaign success.

Define an objective beyond the click to open rates (CTOR)

Before creating the email campaign for your eCommerce website, you should have the purposes of what you wish recipients to do with the information received laid out. In other words, define your call-to-action accurately. The objective and goal of your email campaign should always go beyond CTOR.

Have a clear and to the point subject line

An attention-grabbing subject line plays a crucial role in getting your audience to open and engage with your company's email campaigns. In other words, your subject line should be a concise blurb telling your audience why they should open your email. What do they gain by clicking on it?

Measure success (CTOR to OR)

If it is one of your first times creating an email marketing campaign for your business, we suggest taking the time to test what works and what doesn't for a select group of your audience. Measuring and comparing the data collected (i.e. when your CTOR is above your OR) is an excellent way of determining what is successful for you.

Know your audience (demographics, location, interests, etc.)

The content of your email should always match your audience. Before writing your copy, carefully brainstorm and think through the language that would best benefit you and your audience.

Focus on email marketing design

Finally, ensure that your email is pleasing to look at it. Include images, graphics, and test out different fonts and font sizes that will help draw the attention of your audience. The exceptional design shows your recipients that a significant amount of effort and thought went into both the copy and visual.

 


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