As a small business owner, it can be difficult to find the time to market your business appropriately and effectively. Nowadays, with online marketing at the forefront, this can be even moreso for those who don’t even know where to start. Search Engine Optimization, or SEO, can be a long and tedious process. With search engine rating algorithm’s getting more complex, and the number of online businesses increasing everyday, it is important to keep the SEO current and updated on your website.
At first glance, SEO can be challenging and confusing. SEO can get technical, and it takes time for results. But when done right, SEO can be an excellent strategy along with Google Adwords to get more leads and sales for your business.
1. Missing page titles and descriptions
Make sure that all of your website pages are titled with adequate descriptions. Page titles and metadata descriptions are important as they optimize your content for search engines. Be sure to also include the keyword/s in the page title so that site visitors can easily find what they are looking for.
2. Adding content to your site periodically (at least 2-3 blogs/month)
Having consistent and quality content on your website is directly related to search engine rankings. Ensure that your content is relevant and easily readable with proper grammar and spelling. Include graphics and images, and at times even outbound links where appropriate and necessary. A great way to keep your website updated is to post educational blog posts related to your business’s industry.
3. Do keyword research
Proper SEO means using keywords related to your business. The best way to identify these is to do preliminary keyword research on search engines like Google. Keywords are essentially what users would type into a search bar when looking for your business or a business similar to yours.
4. Removing dead links that lead to 404 pages
404 pages are the result of dead or broken links on your website. Dead links can be extremely damaging to your search engine ranking and website’s overall user experience. However, mistakes do sometimes happen and 404 pages can never be fully prevented.
Thankfully, you can still make the best out of your site’s 404 pages by making them informative and brand consistent. It is helpful for your 404 page to contain a call-to-action as to what site visitors should do next.
5. Link your social media pages
Finally, be sure to set up social sharing on your website and blog post pages to start link building. Links to social media sites like Facebook, Twitter, and LinkedIn help search engines identify and assess what websites contain quality content versus those that don’t. Social sharing can also help increase unique visitors to your website.
Remember to stay consistent when using these 5 tips for Search Engine Optimization. If you are able to stay on top of SEO either on your own, or with the assistance of a great team behind you, your company’s online marketing efforts will flourish.