Prepare Your Business for 2020

By Zoe Williamson
3 Jun '19

Technology moves fast and is often unpredictable. You may try to jump onto the next big trend only to discover the public interest was not as major as the hype. There are still tech trends many businesses are behind on which are increasingly mainstream.

It’s not just changing technology which is important for business. There are other trends in design which successful businesses need to react to. We have listed some of the steps which are increasingly necessary for good business planning.

Increase security

Scammers and hackers are always finding new ways of accessing personal information and it is important that you are able to keep up with changing security trends. Mobile platforms are the more secure option but the volume of malware is increasing. The increasing use of mobile platforms does not mean websites can be ignored, either.

Your site may be vulnerable to cross-site scripting, putting customers at risk as they are contacted by a malicious source which appears legitimate. Counteract this by contacting a web development company and discussing how your site can be best protected. Often security issues are caused by installing conflicting plug-ins rather than building new systems.


Linked with security, blockchain allows for safer transactions online. It is a complex technology, a fair price to pay to keep information secure. Luckily, you do not need to create and implement the technology yourself. There are existing apps for different industries.

Consider your options before making a commitment. Adding blockchain is not something which you write about in a newsletter but the benefits will be felt in the long-term as information is harder for unwanted third parties to access and use.

Web apps not websites

Mobile browsing exceeds desktop browsing and to not cater to this trend will hurt your business. A responsive web app is one which adapts to the screen size of the device accessing it.

Responsive web apps are like being halfway between a website and a mobile app. They have the functionality but without the personalization for each user. If you do not have the funds for an app, and do not think your customer base would download one, this is your happy medium.

Get your point across immediately

With so much information and so many services, people do not spend a lot of time on websites before deciding if it is worth their time. You want your website to be clear and concise. There are ways to feature more information without exposing visitors to an unappealing block of text.

Consider drop down menus and read more tags to hide information from the initial view. You want visitors to feel inclined to browse, not think they need to read a novel in order to discover what your business is about.


This technology has come a long way and the cost has come down. Chatbots do not replace customer service representatives and a company should not aim to lose that human influence in their business.

However, Chatbots do answer the simpler requests which would otherwise divert attention from customer queries which are more complex. The benefits of this time saving will vary from business to business.There is also the possibility that users will engage with a chatbot when they previously had no intention of contacting anyone.

Sleek design

Minimalism is in so you don’t want to overload your website with information. In an age of convenience, sites which look too fussy are off-putting. Even digital juggernaut Facebook has stripped back, particularly with its app. The bright blue framing is gone, that blue now relegated to the typeface. This is similar to getting straight to the point but is more focused on design. You do not want to overload your site with graphics.

Sites with less going on are also much easier to make responsive for mobile browsing as fewer things need to be repositioned in the code. As mobile screens are smaller than desktops, they will benefit from the reduced clutter.

Build an app (but research it heavily first)

While not an option for many, if you have the funding to invest and an interested audience, you should be considering developing a mobile app. But it is crucial to remember the word 'considering'. Apps are not ideal for all companies, even if they have the money to build one. Certain industries benefit more than others. However, they offer more convenience than web browsing and a tailored experience which can foster loyalty from the user. Small business owners may feel cut off from this development but app development is getting cheaper as more people fill the talent pool.

Remember to research this properly. Contact app development companies to discuss if this is a viable option for you. A company which is not thinking only of money will be able to consider previous projects and the benefits for their clients. 

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