When it comes to running a business, everything boils down to two goals:
- Increase sales.
- Save money.
So when it’s time to bring your business online, you want a solution that can achieve both.
That’s where a content management system comes in. Abbreviated as CMS, this is a computer solution that allows for editing, publishing and modifying web content from a central, easy-to-use interface.
It’s a solution that puts you in control, making it easy to update content and attract more traffic to your web offers.
And best of all, a CMS can save you money.
Here are 5 Cost-Cutting Benefits of a CMS:
1. You make the changes, not your website developer.
Every time you need to pick up the phone or email your website developer to add an image to your website’s photo gallery, or alter the text on your “About” page, it’s costing you time and money.
That’s because you’re waiting for your developer to respond to your request and make the change, and then likely being charged for it.
With a CMS, you make the changes and cut out the middleman.
2. Content is added when you need it.
With a CMS, it’s easy and affordable to add blog posts, infographics, videos, new website pages or whatever you need to communicate a message to your audience. You manage the publishing schedule, instead of relying on expensive contractors to upload heaps of content all at once.
This way, you can start small with content marketing, and adjust your output as your budget sees fit.
3. You’re already an expert at using a CMS
Don’t think you’re tech-savvy enough to operate a CMS? Think again.
Today, there are a range of CMS options available that are as simple to use as a Microsoft Word program. You won’t need pricey computer software courses to master your CMS.
And since these systems are so easy to use, training staff members to operate yours is a breeze.
4. You take charge for SEO results
Long gone are the days of static websites,” says Inc.com contributor Jeff Haden.
Today’s most effective websites frequently update content to give visitors a reason to come back.
Fresh and frequent content also impresses search engines. With a CMS, you’re taking huge leaps towards ranking higher on Google and Bing.
Now you can increase traffic and customer satisfaction, all from a totally accessible platform you control.
5. You’re prepared to respond to your audience
For those times when there’s big news in your industry, or you need to address an event or issue quickly and professionally, your CMS ensures you can take action as soon as possible.
No more waiting around to hear back from your web developer. No more missed opportunities. You can add pages to your website, update blog posts, and make countless changes to ensure your customers find the timely information the need, when they need it.
Want more benefits?
Discover how a CMS can help your business achieve its goals online. Chat with the CMS expert at Webilize to learn more about your options, and take action today!