Remember the early models of mobile telephone technology?
They were clunky pieces of hardware, heavy and awkward. But to the contemporary consumer, these chunks of plastic were sophisticated, high class. It’s remarkable how far we’ve come since then.
Today’s digital media environment changes at a breathless pace, as new devices infiltrate the market seemingly every week. “Mobility” with these devices is hardly novel; people are increasingly interested in new ways to consume content at home, at work, and on the go.
They seek connectivity 24/7.
The “Digital Omnivore”
A growing number of consumers have become “digital omnivores” – accessing a wide variety of digital content across multiple devices on a regular basis.
Digital omnivores” have become a global phenomenon. In August 2011, five global markets (Singapore, United Kingdom, United States, Japan and Australia), reported more than 5% of Internet traffic coming from non-computer devices, with Singapore in lead with 7.2%.
Clearly, desktop PC’s are just the beginning. Throw tablets, laptops, smart phones and e-readers into the mix, and you’ve got a case for going mobile.
Why else? We’ll tell you:
- The multi-platform user assigns different devices to different purposes, in different contexts. From the doctor’s office to the living room couch, the digital landscape knows no boundaries. It’s up to website owners to determine how they want to address customers from every context on every device.
- More and more, devices are complimenting devices, and that’s where it becomes even more vital for businesses to offer a presence across platforms. Imagine: your users could be checking your Twitter account on their iPhone while watching a YouTube video on their laptop.
These unique intersections of user context can be addressed with a responsive mobile presence. Let’s discuss that later.
- Mobile phones drive digital traffic on a global level, and tablets are gaining significant traction. As the report suggests, in August 2011 non-computer traffic in the United States stood at 6.8%, with mobile phones accounting for two-thirds of that traffic, and tablets picking up much of the rest.
Mobile connectivity is also on the rise, with increased WiFi availability and mobile broadband adoption in the United States. Just two year ago, more than one third of all digital traffic coming from mobile phones in the United States occurred via a WiFi connection.
Consumers are hungry for tablets
And consider this:
The report shows nearly 10% of traffic from tablets in August 2011 occurred via a mobile network connection.
Considering how tablets traditionally require a WiFi connection to access the Internet, this statistic is remarkable.
Today, more than half of the total United States mobile population access mobile media. Consumers are on the move, hungry for content wherever they go. The past decade has opened a floodgate to a variety of devices, and there’s no stopping it now.
Sound scary? It’s not. It’s actually exciting, especially for business owners with a web presence.
Your audience is connected to web-enabled devices 24/7 - think of the countless opportunities you have to be discovered by your audience via these platforms. You just need to be ready to deliver an experience they’ll never forget.
And that’s how we can help. Contact the mobile expert at Webilize today to learn how you can bring your web presence to every screen!