Bringing together all the elements of your digital marketing strategy is a process of synchronization that needs to have serendipity to the flow. The world wide web has unlimited potential to reach customers and build your business and online marketing doesn’t have to break your budget to find success. The following key tips outline steps to consider when preparing for your online presence.
Consistency across all print and digital design that stands out and leaves a lasting impression and mark is the core essence to all marketing strategy. Many seem to think if you have a thriving business there is no need to focus on the website however your brand image and website go hand in hand and you can’t afford to avoid having a modern web online presence. Branding is how anyone remembers or recognizes you. While its great if you have a son or brother who can design you a budget friendly website, if you are still relying on a less professional approach you are leaving yourself open to missing important links and elements that will ensure you have an effective online presence. It’s worth your while to take it up a notch and go from bland to bold and show up with your best self in your Sunday suit. Even on a tight budget, don’t sacrifice quality for price or think you can get a Mercedes look for a Pinto price. An investment in an online presence that is professional and optimized will pay off in the long run and give you a quicker ROI (return on investment).
Cross browser compatibility is a specific step in web design often missed and misunderstood. When a new website is designed, it needs to be built to be compatible with several browsers or the website will appear broken, depending on the browser you use. We have seen this time and again where companies tried to cut corners and opted for a “cheaper” version which cost them in quality and revenue.
Mobile responsive, mobile ready is the new online marketing web vocabulary buzz word. Designing a website that is viewable on all mobile devices with up front relevant content is essential and necessary to implement to keep competitive in the market.
Content is still king. Messaging and storytelling, taglines and catch phrases written with a punch using industry jargon and catch phrases with message development that communicates your value proposition needs a certain flair and panache. Messaging in today’s marketing strategies is becoming more and more unique and out of the box with more of a wow factor. It has to be stimulating and exciting, unusual and entertaining enough to get anyone fired up. Telling someone you are a leader means nothing until they see feel and taste your value proposition and benefits while being seduced emotionally which triggers pain points and needs which gets a commitment and buy in.
Call to action points on your website are critical as they create interactive attention and get your audience to take action while on your website. Static, passive information only websites are history and if there isn’t something directing your traffic on your website, your audience will get bored and move on fast. Pointing them to do something whether sign up for something, take a tour, learn more, engages your audience pointing them in the right direction.
Search Engine Optimization. Ranking on search engines to get onto the first page of searches ahead of your competition is all the rage. All businesses should consider SEO however with tight budgets, SEO often gets put on the back burner when it should take priority to help push you ahead of your competition but make sure you have your website and brand in place before you start SEO practices as it isn’t proactive to have traffic find an outdated website. The process is ongoing to keep on the first few pages defining the most effective specific keywords and writing SEO friendly content however certain SEO practices can get you blacklisted on Google, so make sure you check and do your research.
Any business can benefit from adding Social Media to their business. Whether with a presence on FaceBook or Twitter depends on your business model. Facebook has value for B to C consumer based products and Twitter has more appeal often for B to B professional services and knowledge based businesses. Social media adds to ranking with shared posts on recent blogs showing up as rich searchable content for SEO.
Any content that is current and ongoing is going to drive traffic to your website. Websites are no longer static. Content is constantly new and changing which also serves the ranking process for SEO. Knowledge based information available for learning will keep your audience’s attention with time well spent on your website bookmarked for future revisits, growing traffic and ultimately, your customer base.