Google AdWords can be confusing and difficult for first time users. However, with the proper keywords and planning behind it, your AdWords campaign can be greatly beneficial to you and your business in the long run. Let’s not forget that Pay-Per-Click (PPC) can only occur when internet browsers are actually able to see and click on your website!
Presently, when users type a search query into Google their results come back in the following way:
As of late Google has placed a greater emphasis on paid results which appear at the top of SERP’s. However, this doesn’t mean that you have to break the bank in order to get the search engine results that you want. By adopting the 5 following tips, you can optimize your Google AdWords campaign for the best possible results for you and your business.
The keywords you choose are extremely important to your overall ranking on SERPS. Make sure that they are relevant, focused, and likely to be what your audience would be typing into a search query. The quality of your keywords is what truly matters here. Once you have identified the keywords valuable to your business, you can boost them with an appropriate budget suitable to your business’s needs.
Ensure that the keywords you have chosen not only appear in the body of your content but also in the headers and ads too. Repetition of your keywords across the board is great for optimizing AdWords. However, be sure to not overuse them to the point where it becomes unreadable for your site visitors.
Google’s Broad Matching lets “your ads automatically run on relevant variations of your keywords, even if these terms aren’t in your keyword lists.” Generally, this seems great as you will attract more visitors to your website. However, broad matching quickly runs through your budget by showing your ads to people who may not actually be looking for a business like yours. Instead, opt to use ‘Exact Matches’ and ‘Phrase Matches’ to make the most out of your AdWords campaign.
Bid Adjustments are one of the many features located in the Google AdWords toolbox. Bid Adjustments allow you to further target your ads down to the time, geographic location, and how people search. This is a valuable tool as it allows you to further target your desired audience.
Ensure that your website’s content and landing page match the keywords in your ads. Your ads should be a succinct representation of what your business has to offer, so be sure to keep your content up to date and relevant.
By implementing these 5 steps into your digital marketing routine you can further optimize your Google AdWords campaign for your business.