5 Ways to Optimize Your Google AdWords

By Michelle Russell
2 Aug '17

Google AdWords can be confusing and difficult for first time users. However, with the proper keywords and planning behind it, your AdWords campaign can be greatly beneficial to you and your business in the long run. Let’s not forget that Pay-Per-Click (PPC) can only occur when internet browsers are actually able to see and click on your website!


Presently, when users type a search query into Google their results come back in the following way:

  1. Paid Results

  2. Map Results (whatever is geographically closest to the searcher)

  3. Organic Results


As of late Google has placed a greater emphasis on paid results which appear at the top of SERP’s. However, this doesn’t mean that you have to break the bank in order to get the search engine results that you want. By adopting the 5 following tips, you can optimize your Google AdWords campaign for the best possible results for you and your business.


1. Choose targeted keywords towards your audience, and set a budget to support them


The keywords you choose are extremely important to your overall ranking on SERPS. Make sure that they are relevant, focused, and likely to be what your audience would be typing into a search query. The quality of your keywords is what truly matters here. Once you have identified the keywords valuable to your business, you can boost them with an appropriate budget suitable to your business’s needs.


2. Keyword placement matters


Ensure that the keywords you have chosen not only appear in the body of your content but also in the headers and ads too. Repetition of your keywords across the board is great for optimizing AdWords. However, be sure to not overuse them to the point where it becomes unreadable for your site visitors.


3. Avoid Broad Matching


Google’s Broad Matching lets “your ads automatically run on relevant variations of your keywords, even if these terms aren’t in your keyword lists.” Generally, this seems great as you will attract more visitors to your website. However, broad matching quickly runs through your budget by showing your ads to people who may not actually be looking for a business like yours. Instead, opt to use ‘Exact Matches’ and ‘Phrase Matches’ to make the most out of your AdWords campaign.


4. Make use of Google’s Bid Adjustments

Bid Adjustments are one of the many features located in the Google AdWords toolbox. Bid Adjustments allow you to further target your ads down to the time, geographic location, and how people search. This is a valuable tool as it allows you to further target your desired audience.


5. Have great content and a landing page to match


Ensure that your website’s content and landing page match the keywords in your ads. Your ads should be a succinct representation of what your business has to offer, so be sure to keep your content up to date and relevant.


Webilize is a leading web development company for small to medium sized businesses and Government organizations. Our team of UX and UI designers are highly experienced in their ability to create high performing, secure, and scalable responsive websites customizable to your needs. By implementing these 5 steps into your digital marketing routine you can further optimize your Google AdWords campaign for your business. Get in touch today. 


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