5 Steps Towards Improving your Website Loading Speed

By Michelle Russell
16 Oct '17

Website loading speed is one of Google’s top ways of determining the order in which it displays its search engine results pages. Multiple studies have shown that more than half of Internet users expect the web pages they visit to load in 2 seconds or less. If the wait time exceeds more than 3 seconds, visitors are more likely to exit the web page and not visit again.


This especially applies to Ecommerce sites. If a customer experiences any difficulties in page delays, crashes, etc. this will be a deterrent to them carrying out a purchase. Additionally, they would very likely not visit the site again or recommend it to a colleague or friend. Oftentimes, website owners opt for the most complicated design over having a great loading speed. However, with the right team of web developers and designers on your side you can easily have both.

Here are 5 steps you can take towards improving your website loading speed:

Optimize your Images:

    Web images account for most of the downloaded bytes on a web page and can therefore increase page loading time. The best way to display your images while not compromising loading speed is to scale them appropriately (for example in Photoshop) to reduce the load time.

Compress Pages with a Large Bandwidth:

    Web pages with a large bandwidth decrease page loading speeds drastically. A great solution and aid to this issue is to compress your web pages appropriately. Put simply, compressing web pages is the equivalent to creating a .zip file.

Remove any Unnecessary Plugins or Add-Ons:

    Poor plugins can actually slow down your loading speed drastically. However, do not mistake the loading delay as being a result of the number of plugins your site has, rather it is about the quality of them.

Enable Browser Caching:

    Enabling browser caching means that files on your webpage will be stored in the browser cache of the system used. This will cut loading times for site visitors as they navigate through your website as files will already be stored and loaded.

Use a CDN:

    A Content Delivery Network (CDN) works by accessing different server nodes across the globe to ensure a faster loading experience for site users. This is a great optimization option for websites that operate in other countries seeking to give their users the best possible site experience.

Webilize is a leading web development company for small to medium sized businesses and Government organizations. Our team of UX and UI designers are highly experienced in their ability to create high performing, secure, and scalable responsive websites customizable to your needs. Get in touch with us today to take the first step towards creating your own.


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