5 Web Design Trends to Watch for in 2018

By Michelle Russell
17 Jan '18

It’s that time of the year again! A new year means a fresh start, and a re-focus on what to prioritize. For Web Designers a new year means a whole new list of design trends to keep up with to keep users engaged. In 2017, we saw a major shift from desktop internet usage to primarily mobile usage. Looking to the rest of 2018, an emphasis must be placed on web design optimization for mobile usage now more than ever.

 

Here is a list our Webilize team compiled of the design trends to watch in 2018:

 

1. Vibrant color schemes

 

Gone are the days of web designers sticking to web-safe and traditional colour schemes. In 2018 we are sure to see a boom in the adoption of vibrant and saturated colour schemes with high contrast to catch the viewer’s eye.

 

2. Particle backgrounds

Particle backgrounds are lightweight javascript animations allowing movement as a natural part of a web page’s background. With their short loading time, they are a great solution to websites with performance issues when running videos as the web page’s background.     They’re fun and pleasing to the eye as well!

 

3. Mobile is King

As already stated, mobile browsing has officially surpassed desktop browsing. Web designers must now prioritize creating the best possible web experience for mobile users while still holding the same look and feel as that on desktop. For UX designers, the biggest challenge in 2018 is how to fit a seamless and appealing design into mobile friendly dimensions.

 

4. Bold, large, typography

For header text in 2018 the sky's the limit as more web designers are breaking the rules and opting for bolder, transparent, and oddly placed text sure to leave an impact on site visitors.     We are looking forward to seeing new and exciting typography techniques being employed in web design this year.

 

5. Animations

    In 2018 we’ll be sure to see more experimental uses of animation in web design (i.e. particle backgrounds, virtual or augmented realities, and cinemagraphs. Here's why you should be using animation in your web design.

 

The great thing about web design is that it is constantly evolving and changing year after year. Web designers all across the world are finding new ways to push the industry forward everyday. Using any of these new design trends in your Web Design is a great way to bring a modern and fresh look to your brand.


Webilize is a leading web development company for small to medium sized businesses and Government organizations. Our team of UX and UI designers are highly experienced in their ability to create high performing, secure, and scalable responsive websites customizable to your needs. Get in touch with us today to take the first step towards creating your own custom Web Design for your business.

 

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