5 Principles Towards Creating a Quality User Interface for Website and App Design

By Michelle Russell
9 Feb '18

User interface (UI) design focuses on creating the best possible experience for all users regardless of the device or platform. However, the overall quality of the user interface has now become crucial to get right with the rise of mobile and digital usage. The process of creating a quality UI design can be a tedious one, with plenty of brainstorming, iterations, and drafts to cycle through before getting to your final design.

Here we’ve compiled a list of five principles to consider when designing your user interface:

1. Simplicity

Keeping your UI simple means designing with your user’s key goals in mind. In other words, what are they trying to achieve by navigating your website? Incorporating simplicity into your UI helps users achieve their goals faster and more efficiently. Simplicity is the basis of usability and a great user experience; and it may help your chances of satisfying user demand for speed, functionality, and ease of use.

Check out this client website: Emacula.

2. Familiarity and consistency

One of the main goals of UX design is to make a user interface that is intuitive for users. When users are already familiar with certain functionalities of a website the more likely they are to engage with it further. Consistency in UI design helps eliminate any confusion and ensures that users have the same experience from page to page on your website. Consistency helps reduce the overall learning curve users must endure to be able to successfully navigate the website.

”To be a great designer, you need to look a little deeper into how people think & act.” -Paul Boag

3. Clarity

Clarity in UI design is quite literal. It helps clarify, focus, and bring to attention the elements and actions that users can take within the first few seconds of reaching the landing page. Clarity can help bring out elements that you would like users to pay attention to over any others or lack thereof. Additionally, clarity can help improve the overall user experience.

4. Have a strong visual hierarchy

Having a strong visual hierarchy in UI means organizing your content to follow the eye’s natural movement patterns. A visual hierarchy in UI typically means that designers do or should organize content based on priority. A few examples being: headers above body text, and menus at the top, bottom, or sides of a web page. Web design visual hierarchy may vary and depend on its users. Prior to creating a UI, designers must ask and understand where the users eye is first drawn to on a web page.

Other factors that affect visual hierarchy are as following: size, colour, contrast, texture, white space, alignment, and proximity.  

Check out this client website: Ashcroft Indian Band 

5. Responsive design

A responsive web design is extremely important in maintaining a consistent user experience across platforms and differing devices. A responsive design is just as important when it comes to UI. A website’s UI design must and should respond to the needs of the user and the device they are accessing the website on. Additionally, a responsive design helps ensure consistency and clarity when it comes to usability overall. 

Webilize is a leading web development company based in Vancouver, Canada for small to medium sized businesses and Government organizations. Our team of UX and UI web designers are highly experienced in their ability to create high performing, secure, and scalable responsive websites customizable to your needs. Get in touch with us today to take the first step towards developing a new User Interface for your website.



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