Why your Web Design Agency should be Customer Journey Mapping

By Michelle Russell
18 Apr '18

Unfamiliar with Customer Journey Mapping? Put simply, customer journey mapping is a storytelling tool to help businesses understand their customers better. Marketing professionals, content writers, entrepreneurs and more all use and benefit from this tool greatly. Turns out, customer journey mapping is just as important for user experience as it is for business professionals.

For UX designers, creating a customer journey map is a great way to identify any gaps in the user experience that are disjointed or confusing to use. Finding a team of web developers and designers who participate in customer journey mapping can help identify and rectify any issues with your website and/or mobile application before it occurs.

At Webilize, our team practices Customer Journey Mapping with every client that comes through the door. One of our core competencies as a web development and design agency is to ensure our clients are closely involved at every step of the design and development process. We work closely with our clients, listen to their ideas and concerns, and develop solutions that bring real results.

Customer journey mapping goes beyond the data that is gathered through analytic tools like Google AdWords, Facebook Business and more. The overarching goal of customer journey mapping regardless of the format (eg. document, infographic, video, etc.) is to teach organizations more about their customers. Mapping out the user’s journey through your website is an extremely effective way of understanding what converts a viewer into an engaged and long-term customer.

While this tool may seem similar to User Personas there is a key difference between the two. A user persona focuses on the customer while a customer journey map focuses on the overall experience. By implementing customer journey mapping into our processes we are better equipped to solving the real problems our clients face today, tomorrow, and in the future.


Be sure to ask your Web Design team for a breakdown of how they generally approach the main steps of Customer Journey Mapping: discovery, research, purchase, and experience.

Webilize is a leading web development company based in Vancouver, Canada for small to medium sized businesses and Government organizations. Our team of UX and UI web designers and developers are highly experienced in their ability to create high performing, secure, and scalable responsive websites customizable to your needs. Get in contact with us today for more information on beginning the process of creating your website/application today.

 

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