Upgrade Your Website Software: When and What to Choose?

So how do you know when it’s time to flip that switch and start amplifying your growth strategy?  In this article we go over the top signs indicating it's time to upgrade your software & which one you should choose. 

When Is It Time To Upgrade Your Website Software & What Should You Upgrade To

Drive Up Revenue With Key Tools Designed Just For B2B

Improve your ad content and lower CAC

Automate your SEO

Tap into new markets

Optimize the user experience

Generate more leads

Reduce overhead

Improve marketing efficiency

It’s always an exciting time when your company is thriving and growing. 

You see, the thing about growth is that it begins to demand more of you. 

What was working up to this point got you here today but it doesn’t mean it’ll get you where you want to be in one, two or even three years from now. 

But with exponential growth comes new responsibilities. 

You have to create new marketing funnels, expand your website, fine tune your back end nurturing and continue providing new services and products to keep existing clients engaged and coming back for more.

It’s a lot. But it is most definitely a good problem to have.

What most people struggle with when it comes to this in-between growth stage is optimizing their website and system.

I mean, it’s the most important aspect of your business and sometimes, one of the messiest in the back end.

You end up with so many pages and links and things can well… become overwhelming if you don’t take the time to really get this system running smoothly.

Most businesses don’t even realize they’ve outgrown their current website at this stage.

Not until it’s too late. 

Let’s Talk About How Webilize Can Help Your B2B Scale

And then they end up in a situation where they no longer have the time or resources to rebuild and fix it. 

That's why finding the right platform and solution for your website is one of the best long term decisions and investments you can make. This isn’t a decision you should ever make lightly.

So how do you know when it’s time to flip that switch and start amplifying your growth strategy? 

few key indicators that your company is ready to start transitioning to something new

Here’s a few key indicators that your company is ready to start transitioning to something new:

You’ve got multiple regions or countries that you service

You have global or provincial employees 

You’re making over $1M+ annually in sales 

Your blog list is over 40 posts

You have multiple projects to showcase on your website in multiple locations

You don’t have a search bar on your website 

Your current developer or website builder lacks a lot of the key features you’d actually like to have on your website

The website is outdated and no longer considered modern

You have a marketing team of 5 or more people

You’ve discovered more than one broken link or image error in the last 3 months

You’ve noticed that your website is operating slower than it should

It may have even become an afterthought all together 

There’s a lot more signs that your company is ready to transition, but these are a few good indicators. 

So what’s the next step?

Rebuilding after being a part of this messy system for so long can genuinely feel like the most overwhelming task to take on, especially when you’re already so busy. 

Sometimes the pain and frustration of it all can even prevent us from taking the next step. 

But if you want to keep growing, you have to face this challenge first.

When you have a company functioning at this level, the best website management solution is a content management system. 

You may have heard this term floating around before. CMS or content management systems are designed for companies that are growing and need to stay organized and function at a high level.

So if that’s you, keep reading. 

The reason why this CMS website platform allows you to keep up with growth and pretty well is a long term solution for at least the next 10 years is because it’s designed for companies just like yours. 

It’s a purpose built solution in order to keep your business thriving. 

The main key features of this platform that help you accelerate your growth are the easy to use platform built for teams, the algorithms and out of the box solution that provides you with all the key features to build a modern website without needing to code, the security and privacy hosting in the cloud, the seamless integration into your CRM and most of these CMS platforms will upgrade continuously with new features on a regular basis. 

Sometimes they even design your specific CMS to fit your business needs specifically, which I mean is great. 
 
The best part though? 

join a content management solution

You’ll love this.

When you join a content management solution, you have a complete website migration optimization team.

What does this mean? 

Basically that the CMS team will re-create your website for you that is optimized to today’s modern design features while reorganizing the page structure, layouts and implementing an entire built in SEO strategy throughout every page of your website. 

They’ll also optimize your website for conversions. 

The other thing that happens is that a lot of these CMS platforms come with their own unique set of features or algorithms that optimize your website.

For example, a really great CMS platform will allow you to have a smart search bar which will get smarter with every use, correct spelling mistakes as well as showcase only your highest converting content which keeps your website traffic engaged for a longer period of time. 

They also have geo-tag algorithms that will allow you to showcase the most relevant content to every single user based on their location in the world.

It’s like having a custom website for every person on your website. 

Some CMS platforms will even offer you a multilingual migration. 

What is that? It’s translating your website into multiple languages in order to maximize the user experience.

This is great not only for the users but for your marketing team.

You’re able to target new audiences, tap into new markets and increase your conversion rate.  You can also set up ads in a specific language that drive traffic to your new website in that language. 

It’s a great tool to have. 

You also have built in SEO in multiple languages allowing you to rank higher in every language and country giving you the ability to outshine your competitors. 

Sounds pretty good right? 

Another key feature on CMS platforms is the easy drag and drop builder once your new upgraded website is done. 

I’m sure you’re already familiar with drag and drop softwares.

Very easy to use, for anyone on your team.

The cool part about it is that the CMS team will usually implement built in branding throughout your design platform so that you can maintain quality control throughout the website no matter who’s uploading new content. 

They will usually set you up with some major key layouts as well. 

Which inturn makes your job even easier. 

You just take the blog, service, consultant… whatever template it is and add in some key content attributes and voila, you’re all set to publish new website content within minutes. 

You can see how when you reach a certain level of growth, your current website strategy can seem a little immature for where you’re headed. 

These platforms all come with some pretty great website analytic tools as well as ongoing quality scans to warn you about any potential risk or issues with your pages. 

It’s a great website management tool for driving your business forward. 

You just can’t get this type of quick delivery with a developer or quality of content distribution to the user with a landing page builder. 

It's not too late to turn things around, but you need to act fast! 

If you don't address the problems soon your website will continue to decline and you'll lose out on potential customers and sales. Our team of experts can revive your website with a modern redesign, fresh new content, and aggressive SEO tactics. 

We'll get your site back in top shape so you can start seeing real results again.

 

Everything You Need To Make The Path To Success Shorter