How Important Is Your Website's Search Bar?

Drive Up Revenue With Key Tools Designed Just For B2B

Improve your ad content and lower CAC

Automate your SEO

Tap into new markets

Optimize the user experience

Generate more leads

Reduce overhead

Improve marketing efficiency

Download Guide

You know how it goes.

You're on a website, and you know what you’re looking for.

Chances are, if you can't find what you’re looking for on that website, you leave and go find one that has what you need.

And that's bad news because…

Every visitor that feels this frustration is a lost lead.

It also lowers your SEO ranking because your webpage was deemed unhelpful and not useful to the traffic trying to navigate it.

Google likes it when you provide traffic with a good user experience.

Adding a search bar to your website is the perfect solution to solve this problem and help you rank higher than competitors.

The one thing you should keep in mind is that just because you do have a search bar on your website, doesn’t mean it is a good one.

A good website search bar is key to keeping your visitors happy and coming back for more.

So, what makes up a quality search bar?

Autocorrect

People are used to having this feature and it’s important to keep it consistent.

It’s such a reliable resource for people these days we tend to forget just how much someone might actually rely on it.

Plus..

If they’re spelling it wrong but you actually do have that solution on your website for them they could bounce off your website without ever getting to the great piece of content that could have converted them.

You never want to miss an opportunity to make a sale.

User Experience Optimization

If you're like most people, you probably head straight to the search bar when visiting a website looking for something.

Having a smart search bar that will auto populate relevant content that the user is trying to find is one of the best ways to convert your traffic.

If you have a global business or just a lot of website content, it’s easy for someone to get lost in all that information.

When your search bar is able to support built in algorithms that can automatically populate the search results based off of previous searches while also only showcasing your most visiting pages that other users have enjoyed, you’ve got an unmatched user experience.

Placement

By adding a search bar in different areas of your website, you can micro segment your content and make it easier for website visitors to find what they're looking for.

For example, you might have a large line up of previous projects your team has completed.

Providing an additional search bar in a location like this will allow you the user to find the information they're looking for specifically within that range of content.

Personalization

A quality search bar will collect data from every user and store it in its memory to better serve the user in the future.

You might have experienced this before with google.

You type something in, and the next time you go to use it, it remembers what you’ve previously searched for in the past.

That’s a great user experience that keeps people coming back for more.

Analyze Behaviour

By tracking how users interact with your website's search bar, you can gain valuable insights into the kinds of information they're looking for.

This, in turn, can help you make your website more user-friendly and improve your chances of ranking high in search engine results pages.

It also provides you with an opportunity to tag your content better and map out a better user experience.

Your website’s search bar is a conversion tool.

It’s valuable not just for the user but for your own insights and optimization strategies.

If you're looking for a more efficient way to search your website, our smart search technology is the perfect solution.

We offer all these solutions and more in one powerful CMS solution.

With just a few clicks, you can be on your way to finding what you're looking for faster than ever before.

Ready to upgrade your website?

Contact us today to learn more about our smart search technology and how it can help improve your user experience.

Why Webilize

By Need

Making The Switch To Webilize

Builder Tools

User Experiences

Website Features

Automations

Marketing Tools

^{How Important Is Your Website's Search Bar?}

Drive Up Revenue With Key Tools Designed Just For B2B